Holiday Networking 101

Hey there Boss Babes!

The holiday season is here, and I wanted to share a few strategies that can help you leverage this festive time to boost your network and set the stage for a remarkable new year.

As you know, the holidays can be a bit tricky for networking, especially with most clients tied up in family gatherings or jet-setting off on vacations. But fear not, as these strategic moves can help you pave the way for fruitful connections come January.

Attend Holiday Networking Events: Seek out local business and industry-related gatherings, from networking mixers to charity events. Joining industry-specific associations hosting holiday functions can also be a game-changer.

Be Prepared: Approach these events with a plan in mind. Define your networking objectives, whether it's forging new connections, strengthening existing relationships, or scouting potential collaborations. Don't forget your business cards and promotional materials.

Master Your Elevator Pitch: Craft a concise yet compelling elevator pitch that introduces you and your business. Be ready to share it confidently when meeting new acquaintances.

Engage in Meaningful Conversations: Kick start conversations by showing genuine interest in others. Inquire about their holiday plans or business goals for the upcoming year. Actively listen and engage.

Offer Value: Think about how you can provide value to your network. Share valuable insights, resources, or solutions related to your expertise or industry. Being a resource will make you memorable.

Follow Up: After the event, reach out to the people you met. Send personalized thank-you messages expressing your interest in continuing the conversation. Small tokens of appreciation go a long way.

Collaborate on Holiday Initiatives: Explore collaborative opportunities with other businesses. Co-hosting events, running joint promotions, or participating in charity initiatives can foster long-term partnerships.

Leverage Social Media: Share highlights from the events you attend on social media. Tag the businesses you connected with and express your gratitude. Engage in online conversations related to holiday festivities and industry trends.

Set Up Coffee Meetings: After initial introductions, suggest one-on-one coffee meetings or virtual calls. These provide a more focused environment for exploring potential collaborations.

Plan for the New Year: Use these networking interactions to discuss potential projects or collaborations for the upcoming year. Share your business goals and be receptive to others' plans. Identifying common ground can lead to exciting opportunities.

So, let's make this holiday season not just about festivities but also about fostering meaningful connections that will shape a prosperous 2024. 🚀

Your Beauty Brand Coach,
Heather Marianna